Friday, May 24, 2013

Benefit Cosmetics Blogger Lunch.

Hello lovelies,

If you follow me on Twitter/Instagram, you'll know that I attended a beauty blogger lunch with Benefit Cosmetics last Saturday. It all started when the lovely Gemma from Benefit and I started exchanging emails, and she mentioned that she'd love to catch up with some beauty bloggers in Melbourne. I offered to help her organise it and put out a call out through social media. Kerri (from Beauty and Things), Norlin (from Baubles, Bubbles and Bags), Melissa (from Bubbles on: Beauty, Fashion and Life), Vita (from Making Up 4 My Age), Ling (from Pork Chop's Nest), Jasmine (from Sweetaholic Beauty) and Amy (from Things I Love) all said they'd love to come along, so we all headed down to Myer in the CBD on Saturday to meet Gemma and learn a bit more about Benefit Cosmetics.

Gemma and I.

Here's a little interesting fact, apparently the Benefit counter in Myer Melbourne is one of the top three best selling counters in the whole world! In fact, the counters at Myer Melbourne and Myer Sydney hold two of the top three positions, no small feat when you take into account that there are counters in New York, London, etc!

There are nine brow stations at the Myer Melbourne store, so the drop-in service works very well. If, however, you do want to visit one of the other counters, like Chadstone, you'd be best to call and make an appointment as they are quite small and you might have to wait quite a while.

The Benefit Brow Bar at Myer Melbourne.

First, we were treated to a brow demo, where Jasmine volunteered to be our model for the demonstration. As my regular readers will know, I am a faithful devotee of the Benefit Brow Bar (read all about my first trip there by clicking here). We were talked through the process (signing the disclosure sheet, going through the client's preferences, and measuring out the right arch), then Jasmine sat down in the chair to begin her brow transformation.

The disclosure book you have to sign.

Gemma explained that Benefit always do one side of the face first, so that you can compare the difference between your new brow from the old. While waiting for the brow tint to set, Jasmine had one of Benefit's bestsellers, Posietint, applied to her lips and cheeks in a little makeover.

Jasmine getting Posietint applied.

After her brows had been tinted and waxed, we headed over to the makeup counter, where Jasmine had the redness caused from waxing covered up with concealer and powder.

The Benefit makeup counter at Myer Melbourne.

Next up was a makeup demonstration. I volunteered to be the makeover model, so I sat down in the chair for a little makeover. I had my makeup removed, and we all got to learn more about each of the products used, including the skincare, primers (Porefessional, That Gal and Stay Don't Stray), foundation (Hello Flawless Oxygen Wow), concealer (Boi-ing and the new Fake-Up), brows (BrowZings and High Brow Glow), blush (Benetint was applied to my lips and cheeks) and had some of the new creaseless shadows and pressed shadows applied in a soft, smokey eye (they are part of the new colour collection launched just two weeks ago). The look was finished off with They're Real mascara applied to my lashes.

Getting my makeup done.
(Thanks to Ling for this photo)

Getting my makeup done.
(Thanks to Ling for this photo)

You can actually get a complimentary makeupper mini service by asking one of the Benefit counter girls. This won't be a full makeover, but you can get your eyes or similar done. Alternatively, you can book in for a full makeover, which I believe is priced at $50, redeemable on products.

With Lina and Melissa.

Bloggers posing with the Benefit counter girls!

Here's another interesting fact, the They're Real mascara is actually the top selling makeup product in Myer! This includes beating out the Touche Éclat from YSL, and other cult icons! Isn't that fascinating?

After that, it was time to head down to lunch at Collins Quarter, where we were also given the chance to play with some of Benefit's most popular products, including the newly launched creaseless eyeshadows, pressed shadows, Fine-One-One (three-in-one sheer colour for lips and cheeks), Fake-Up (the cult new cream concealer), Porefessional (primer), Hello Flawless Oxygen Wow (foundation), Benetint (red lip and cheek tint), BrowZings (brow powder and wax) and High Beam (illuminator).

Gemma explaining some products to us.

Benefit Fine-One-One.

They're Real, creaseless shadow, High Beam, Benetint and
pressed shadow.

Swatches of some of the creaseless shadows
and the pressed shadow.

We were also served with some really delicious food and wine, and had plenty of chances to play with the products and ask Gemma questions.

Mini goat's cheese and cherry tomatoes bruschetta.

Quinoa and eggplant dish.

Spicy pork on mini pide.

Garden salad with chunky chips.

I can safely say that I've added quite a few things to my wishlist, I really want BrowZings, High Brow Glow, and some of the new creaseless shadows!

I leave you with a quick snap of my makeup from the Benefit counter (lipstick is my own).

It really was a lovely lunch and I, for one, feel like we learned a lot! We were also gifted with our own They're Real mascara to take home and experiment with. A big thank you to Gemma and Benefit Cosmetics for having us!

Have you tried Benefit Cosmetics before, lovelies? Which products do you love best?

Much love,


  1. Love the post. Will be eagerly waiting for more.

    My Blog :- Nature Health Secrets

    And will love to hear from you. I am a new follower of yours

  2. I was waiting for one of you girls to blog about the day! Sounds so great :) the food looks like it was amazing too :D


  3. I don't think I can look at the Myer brow bar the same again. But I can understand why it's such a hit, the girls there are so nice and extremely helpful.
    The browzing is so amazing. Lasts such a long time.

    - Mary

  4. Wow lucky girls! Sounds like you had a lovely day :) I am eager to get my hands on They're Real mascara.

  5. That looks like so much fun! I adore Benefit - guess everyone else in Melbourne and Sydney do too, seeing as they're so wonderfully selling there!

    Love the look they gave you too Nalini!

  6. Oh that looks like so much fun!

  7. that food is making me hungry!

  8. Great post lovely! This was such a fantastic day, and Gemma was too gorgeous! Thanks so much for organising!
    I'm so bummed that I got a bit too excited and didn't take enough pictures for a blog post haha! xx

  9. Thanks to you and Gemma for putting on the event. It was such a wonderful day - and I learned so much about Benefit! There are quite a few products on my wishlist now :)

  10. Great post Nalini .. Loved your eyemakeup ..stunning, looks like you guys had yourself an awesome day .. Would have loved to attend If I were in Mel ..


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