Tuesday, April 17, 2012

Product Rave - Urban Decay Primer Potion

Hi lovelies!

I just wanted to share one of my Holy Grail (HG) products with you, and that is the Urban Decay Primer Potion (UDPP). For those of you who aren't familiar with the UDPP, it's an eyeshadow primer that you put underneath your eyeshadows, and what it does is it keeps your eye makeup in place for hours until you're ready to take it off. It also really makes shadows POP, so that even the cheapest shadow applies beautifully.

According to the UD website, it's supposed to keep shadows vibrant and crease proof for up to 24 hours, and while I haven't slept in it, I can attest that I've worn it for up to 16 hours and it definitely kept my shadows looking as perfect as when I first applied it.

In my opinion, there's no point in painstakingly doing your eye make up in the morning, only to have it disappear by noon. Bear in mind though, what works for me may not work as well for you if you have exceptionally oily eyelids, but there's only one way to find out for certain and that's to give it a try!

If you haven't seen this gorgeous little guy before, here's what he looks like:

Top to bottom: Original, Sin, Eden and Greed.
(Taken from the Urban Decay website)

The UDPP comes in four types; Original (nude, dries invisible - purple tube), Sin (champagne shimmer - bronze tube), Eden (nude matte - beige tube) and Greed (gold shimmer - gold tube). I own all four of these and it's just so hard to pick a favourite as they're all equally gorgeous! Eden, Greed and Sin are also designed to work as eyeshadows or highlights, so you can actually just wear these on their own and skip wearing an eyeshadow altogether.

I actually bought mine in a set, it came in the older-style packaging of the 'genie bottle' which I actually prefer because it's just so cute! The bottle comes with a slanted doe foot applicator for easy application, unlike the newer squeeze tube packaging. I just swipe the applicator once over each eyelid and blend it in with a fingertip before applying my shadows. Yes, the tube packaging is probably more efficient as you get every last bit of product out, but what can I say, I'm a sucker for pretty packaging!

The limited edition UDPP set I bought with all four bottles.

As you can see from the photo below, Sin is quite a pretty, champagne shimmer when worn on its own (left). I also added a swatch of a blue shadow worn on its own (middle) and the same blue shadow when swatched over the primer potion (right). I used Sin again but all the UDPPs have the same effect when worn underneath shadows. As you can see, the colour looks a lot more pigmented and smooth when worn over the primer.

Keeps shadows and eyeliner in place for hours without creasing or smudging.
Even the cheapest eyeshadows look vibrant and apply beautifully on top of this primer.
A little bit goes a long way; you only use a dab with application so a bottle/tube will last you ages.
It dries very quickly, so you don't have to wait long to apply your eyeshadow.
Depending on your skintone, the coloured UDPPs (Sin, Greed and Envy) are a fantastic and quick alternative to eyeshadows if you just want a dab of colour.

Not easily available in Australia, but there's always good old ebay!

An alternative to the UDPP is Too Faced Shadow Insurance, which is available here in Australia. I plan on doing a comparison post between the two in a little while so do stay tuned!

Much love,


  1. Great review!I've heard so many awesome things about these and I think you've convinced me that I need them! :D xx

    1. Thanks so much! I can't live without this (well, I could, technically, but it would make life so much harder). :D

  2. wow Sin, Eden and Greed are such beautiful colors!
    you hear so much rave about the original that the others dont really get a chance to shine, this is the first time ive seen the other UDPPs on a hand swatch, the colors are amazing :)

    1. They are indeed! I should do a swatch with all three colours. Perhaps tomorrow if I get home early enough to catch some natural light. :)

  3. I love this stuff!! I bought the original one and sin but I really regret getting sin. I never get any use out of it because i hate how the silver shimmer looks under my eyeshadows.

    1. Really? It never affects my shadows! Have you tried applying just a very thin layer of it and really blending it on your eyelid?

  4. Fantastic post :) I haven't used it, but its on my wishlist.

    1. You really should, I'm finding it the best out of all the eye primers I've tried, and I've tried a fair few! :)


Share your thoughts?

Related Posts Plugin for WordPress, Blogger...